Camelot is a television series, set up at Peacock, that follows the lives of the Bouvier Sisters, Jackie and Lee, better known as Jacqueline Kennedy Onassis and Princess Caroline Radziwill. It is a show that is not only about two women that broke the mold and lived their lives according to their own rules, despite the social mores of the time, but also about the men and women that were dazzled by them.

While collaborating with Peacock, Samuel Franco created a campaign of arresting advertisements using images and slogans that offer a tease into a world of unprecedented power and prestige to grab hold of the public’s attention.